Kingfisher pulls April Fool prank with Kingfisher Instant Beer mix
Kingfisher announced the instant mix will be available in instant mix sachets which can be carried anywhere and be used to make beer anytime, simply by mixing it in water. The microsite garnered over 34,000 registrations for samples and the prank was trending on WhatsApp since the launch with people sharing the videos across WhatsApp groups. It aims to make sure that consumers no longer have to fight for space in the fridge for beer bottles before a house party. The beer powder is made by a freeze-drying process which separates the water from the dry matter of the beer. Sounds too good to be true — well one day it could really happen, but till then — Keep the Good Times rolling with Kingfisher! In a second step you have to add the beer powder, mix it again and you will get instantly the ready-made beer.
Kingfisher introduces Kingfisher Instant Beer mix
So good bye heavy walks home with bulky bags filled with beer and no more fighting for space in the fridge for beer bottles before the party! They also provided a website link for the customers to register themselves for the exclusive first taste of the instant mix. . With its patented Freeze Dryingᵀᴹ technology, Kingfisher has introduced sachets of beer powder that can be used to make instant beer with water-anytime, anywhere. With its patented Freeze Drying technology, Kingfisher has made this possible and is now available for tasting! The brewer sees the main advantages of its instant beer in the easy transport and storage of the product. We did not want to spoil the joke when we issued the news on April 1 but we tried to lead our readers back to the right path when we stated the date of the alleged product launch at the end of our news and when we referred to a news with a similar internet hoax. Kingfisher has launched Kingfisher Instant Beer which is now available for tasting.
India: Kingfisher to launch instant beer
As the leading beer brand of the country it is our responsibility to keep our consumers satisfied with breakthrough innovations: A beer that is free of all packaging, that is easy to store, carry or drink anytime, anywhere. United Breweries , India's largest producer of beer that also produces the famous Kingfisherbrand, has announced to introduce Kingfisher Instant Beer, the first instant beer which is made by mixing beer powder and carbonation powder into cold water. One is the carbonation powder and the other one is the beer powder. The product is sold in a packet which comes with two sachets in it. . . .
