Wgsn. WGSN (trend forecasting) 2020-01-09

WGSN Color Trend Report 2020, Color Palette Predictions

This has significant implications as new disruptors take chunks out of the market. See more color trends: Learn to love your inbox again—. The shift in spending away from buying stuff and increasing spending on experiences has been well-documented. And if this color palette is any indication, the future looks pretty fabulous. Courtesy of pantone The second cool tone, Purist Blue, is purported to be big in apparel for all ages and genders in the coming years. This requires self-service strategies that put the customer in control of the moment of transaction, while also giving them access to a human should the need arise.

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From building trust in your brand, to seeking new models of ownership, our latest white paper identifies the six consumer drivers that are moving at the highest velocity and key strategies retailers need to implement to stay relevant in 2020. What types of experiences should you create? First up is Neo Mint, which follows the recent and according to the report is an extension of our spurred by millennial pink. But as the number of Instagram-friendly wonderlands reaches saturation point, retailers will have to do more to encourage consumers into their spaces. When a retailer opens a new physical store, its brand website sees 52% more traffic, according to British Land, 2017 Retailers have approached this problem with strategies that aim to make product ownership itself becomes a by-product of experience — a way to capture a memory of something else. The global study found that trust among the general population fell nine points to 43, placing it in the lower quarter of the Trust Index. Berry-like Cassis is a direct play on both millennial pink and lilac, two of the more popular colors making waves in design recently.

WGSN The High Velocity Consumer

There seems to have been too much focus on creating personalised experiences and not enough on creating personal experiences. The world is now filtered through mobile phones, and as self-checkout becomes an expectation, retailers need to extend their mobile capacities into new spaces. The collapse in trust is being driven by a lack of faith in government, which fell 14 points to 33% among the general population, and 30 points to 33% among the informed public. Feel more comfortable talking to new people through social media and messaging apps rather than in person Frictionless or low-friction checkouts are becoming increasingly commonplace, and will in coming years become a hygiene factor for retailers. Or more specifically, a group led by Color Director Jane Monnington Boddy, who worked in tandem with experts in active, materials, menswear, beauty, lifestyle, and interiors divisions to analyze these sources of information and discuss them at the seasonal Color Week. For strategies to engage consumers via mobile, Consumers have become unsure of what is real, so retailers and brands need to double down on new strategies that engender trust. For example, the popularity of millennial pink opened the doors for other colors of a similar type.

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Trust is an increasingly important purchase driver. This mobile mindset, combined with evolving shopper journeys that see more online research being done before visiting physical retail to transact, means that a purchasing decision is more likely to have been made before the customer enters the store. . And while each hue is striking on its own, we love pairing them together for a cool new palette. Increasingly, the experience will have to become the product — a revenue-generating channel that stands on its own, rather than a value-added marketing addition.

WGSN The High Velocity Consumer

Meanwhile, customers who engaged with a store associate increased conversion by 182%, and if engaged multiple times ended up staying longer, trying on and buying two- to three-times more merchandise. Every day there is a new story, a new technology, a new campaign shaking up the retail world. So while these colors may be intended to represent 2020, excuse us while we start decorating everything in cantaloupe and cassis in hopes of making our homes just a little bit brighter. They have responded by creating free activations, but as this shift away from ownership continues, retailers need to reconsider what it is that they are selling to the consumer. . . .

WGSN Color Trend Report 2020, Color Palette Predictions

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WGSN Color Trend Report 2020, Color Palette Predictions

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