Angie the shade room. Nigerian Angie Nwandu of TheShadeRoom makes TIME’s 30 Most Influential people on the Internet alongside Kanye West, DJ Khaled & More 2019-12-08

10 questions with 'The Shade Room' founder Angie Nwandu

Anfernee has since left The Shade Room and has started his own news website called the Neighborhood Talk. It was here she developed her talent in poetry. That day, I was able to pay my rent. The Shade Room has over 15 million subscribers across all platforms. The staff now numbers 10 people and includes writers in New York and Pittsburgh. Last year, for example, staffers received a tip from an employee at the hospital where Khloe Kardashian was giving birth.

The Shade Room Is Coming For The Gossip Industry's Wig

R-L: Angie 13 and her sister, Judith at the Peace for Kids Beach Day in 2003 One would believe a girl having experienced such complication at an early age will grow up to become a delinquent but Angie stood out. I would write poetry and screenplays with a screenwriter. A 2018 Nielsen report showed black adults absorb almost two and a half hours more per day than the average U. And Nwandu, 25, has made it her business to capture it. I was blogging about King Amiyah. The change was a response to her own negative feelings.

The Shade Room Turns Five, and the Founder, Angie Nwandu, Spills Her Secrets to Success

Many of those messages are the tips, photos, and rumors that power the feed. Nwandu is careful to advocate for recognition of the Shade Room, not the Shade Room and Angie. In 2017, a young Roommate started an unofficial offshoot of The. About a year ago, The Shade Room founder Angie Nwandu received a tip. Her followership has since grown and the octogenarian now attracts fashion campaigns and get invites to A-list events. Can you explain that concept? I feel like I have a responsibility to do something better and bigger.

About Us

News, home to Keeping Up With The Kardashians, swooped in and got the story. As someone who has had an Auntie tell me I needed to fix my teeth, my hair, and my life after one holiday visit at the tender age of eleven, I get it. Upon her graduation in 2012, she was introduced to actress and writer Jordana Spiro. Its only investor to date is. I want us to be known for all forms of entertainment. She will post everything vetted and trusted by her team unless she feels it calls morals in to question.

Angie Nwandu: The Foster Kid Who Made The Shade Room Out Of Nothing

At age 12, Nwandu joined Peace4Kids, a program for foster youth to tap into their creative potential, where she learned she had a knack for poetry and discovered her love of writing. I think the only way to easy yourself of your fear is to educate yourself so that you know as much as possible. Another interesting addition to the list is 25-year-old Nigerian-born American blogger Angie Nwandu of TheShadeRoom. They started off doing quizzes on Facebook. I had a hard life.

The Shade Room is profitable and not interested in acquisition

It came at a time when an increasing number of news websites are taking more cues from the social media network. Its only investor to date is. This has been done before. In 2014, the Shade Room expanded from Instagram to Facebook, where it now has 4. In the early days, Nwandu says, readership was 80 percent female; after the adjustment, which included incorporating more stories about sports and politics, readers are now 60 percent female. Nicki Minaj checks it on the regular.

Latest Breaking Celebrity & Entertainment News

Nicki Minaj often reads the feed and has become friendly with Simpson. At age 12, Nwandu joined Peace4Kids, a program for foster youth to tap into their creative potential, where she learned she had a knack for poetry and discovered her love of writing. The roommates send in what they want us to cover. When asked if she would barter for stories—say, promise not to publish that coke-snorting video if its stars gave The Shade Room a different exclusive—Nwandu says no, never. We do have a lot of respect from some Black publications like for instance rolling out. One of the most prominent Instagram gossip accounts is The Shade Room theshaderoominc.

10 questions with 'The Shade Room' founder Angie Nwandu

Most blogs will post in the morning and that did not need to be tampered with. R-L: Angie 13 and her sister, Judith at the Peace for Kids Beach Day in 2003 One would believe a girl having experienced such complication at an early age will grow up to become a delinquent but Angie stood out. When we post stuff about politics it gets the same enthusiasm. Angie: I was always a writer. Despite growing The Shade Room to 9. Before becoming a media entrepreneur, she wanted to be a poet, a rapper, an accountant and a writer. Nwandu attributes her success to meme culture — the ability for large groups to effect change using the internet as a platform.

Latest Breaking Celebrity & Entertainment News

She starts the editorial meeting by asking everyone to name their favorite Shade Room post of the week, why they liked it, and, most important, why they think it did well. With their group chats clogged, her friends suggested she use her newfound time and energy to start her own gossip blog. Today, Angelica Nwandu had built a community of ardent followers and The Shade Room is fast growing into a media company. What did she see exactly? They tell us what they want and we try to stay unbiased, but we do have an opinion. Cash flow is not a problem for the site today, which, like most media companies, earns the majority of its revenue from advertising.