Rapunzel of sweden stockholm. ♡ VLOGG! ♡ Fixar håret hos Rapunzel Of Sweden! 2019-12-24

Rapunzel of Sweden

Especially with our wigs, we strive to give the users a light-hearted feeling. They strive always for you as a customer to have a nice experience. European Business: How important was it for Rapunzel of Sweden to establish a presence in the digital marketplace? At that point there was no return, and for years Ida Backlund wished for longer locks. We are constantly experimenting and adding to our repertoire of colors, textures and styles. Eva Fraenkel: I have always been passionate about the strategy behind marketing and sales, and am addicted to watching sales figures climb after implementing a successful ad campaign. In 2017 alone, our marketing team managed to achieve 70% growth in the German market.

Fixar håret hos Rapunzel of Sweden

Outside of our headquarters in Umeå, Rapunzel of Sweden is represented in 70 countries through ten different sites. Customers can access the full selection of hair extensions, wigs and products from the comfort of their own homes through our website, or in-person at one of our concept stores and salons. When I met Steve Angello from Swedish House Mafia at a concert in Stockholm. Our customers from all over the world value the flexibility and confidence that premium hair extensions give them. Backlund was already very trendy and interested in the newest fashion developments.

Rapunzel of Sweden

She founded Rapunzel of Sweden in 2007 in Umeå in Northern Sweden with this goal in mind. Our company has also recently expanded into the field of hair care products, releasing a line of paraben-free, vegan shampoos and conditioners, as well as numerous color, shine, and hydration treatments. The best app I have used in the last year is Instagram. We offer both synthetic and human hair, depending on the specifications of our clients. That we still in 2014 cannot fix that human rights are violated in the world and that approximately 57 million children do not have the opportunity to go to school. Being tech-savvy has also given our business the capacity to open brick-and-mortar stores where customers can try on and really feel the unmatched quality of our extensions, wigs, and hair care products. The marketing team here in Stockholm is quite small, but we still manage to reach over 200,000 customers worldwide.

Rapunzel of Sweden AB // European Business

Our products are fashionable as well as helpful for those who may have experienced hair loss following medical treatments, like chemo therapy. European Business: I hear that Rapunzel of Sweden and its founder, Ida Backlund, have quite an interesting back story. . Sanna Jinnedal - Olivia is a highly skilled figure skater, training six times a week to stay competitive. I would find it hard to live without Google. European Business: How would you describe your primary consumer base? Rapunzel of Sweden work with their own wide range of products, and in addition to hair extension, they also perform hair cutting, dyeing, styling and makeovers. Her skill on the ice rink led to her being cast in a short film called Ice Ice Baby in 2013.

Se min stora förvandling hos Rapunzel

Because of the comprehensive range of Rapunzel of Sweden products, we have very diverse clientele. What is your favourite fashion website? European Business: Does Rapunzel of Sweden have plans to expand outside of Scandinavia? What drew you to this line of work? Our business has already been developing exponentially over the last ten years, but there is always more room for growth. We believe that everyone should be able to feel beautiful, even in a time of crisis — everybody can have beautiful hair. Där får hon en riktig lyxbehandling och håret blir både färgat och förlängt med äkta hår. Eva Fraenkel: Yes, it is fascinating to see how one childhood experience can take shape and ultimately become the driving force behind a successful international business.

Fixar håret hos Rapunzel of Sweden

With this in mind, she started a business of her own providing men and women across the globe with access to beautiful, natural hair. Her story is very relatable. European Business: Over the last decade, Rapunzel of Sweden has certainly flourished, especially through the digital marketplace. Having the opportunity to switch seamlessly from platinum blonde to jet black within minutes is simply thrilling. Natural-looking hair extensions were not yet readily available in the small town of Grönåker, so Ms. Just a couple of years after shifting from paper orders to digital tracking systems, Rapunzel of Sweden was awarded the Digital Gasell prize for achieving 366% growth in just three years. This positive growth rate will likely be sustained through the introduction of our upcoming concept store in Germany.

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. European Business: You began working at Rapunzel of Sweden relatively recently. What was the motivation behind this thriving business concept? Mirka har förlängt håret några gånger tidigare, men det blir inte lika bra varje gång. I det här klippet besöker Mirka Norrström Rapunzel of Sweden's salong på Regeringsgatan i Stockholm. The staff are well educated in all techniques and methods of hair extension. What annoys you most about the world you live in? We have all textures and colors that you could dream of, from deep chestnut browns and shimmering natural blondes to bright pastels.

♡ VLOGG! ♡ Fixar håret hos Rapunzel Of Sweden!

Idag skriver hon en av Sveriges populäraste bloggar. Eva Fraenkel: Rapunzel of Sweden has cornered the market in terms of quality, selection, and trendiness. Aside from her skating and studies, Olivia enjoys a variety of pursuits, including ballet, aerobics, baking and travelling. Ranpunzel of Sweden can be found at Storgatan 22A in Malmö. At a young age, Ms. The capital Stockholm is stunningly beautiful, and sits on 14 islands, surrounded by water. We currently own six salons, five of which are Sweden while the other is located in Finland.

Se min stora förvandling hos Rapunzel

European Business: What distinguishes your products from those of your competitors? Have hair extensions and accessories become more mainstream since the early 1990s? Eva Fraenkel: Truthfully, only viathe digital market it became possible to have such tremendous success in the German market. Backlund became determined to provide people with access to beautiful and natural looking hair. . . .

Se min stora förvandling hos Rapunzel

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