. This, precisely, is the idea of embedded advertising: any item which appears in a video stream is a potential object of desire. . . . .
. . . In a few years, this technology could be implemented at low costs in living rooms. . .
. . . . On video platforms such as YouTube, ratings and comments are common and contribute to a feeling of community. The webcam, which comes as a standard with end devices, lets viewers change to video intelligent intensity chat at any time and switches from television to dialogue More and telepresence modes. .
. This is also referred to as horizontal par- ticipation. . . .
. . . See our and for details. Similarly, the videophone in nursery or the camera at the door could be superimposed at any time while following a tennis tourna- ment.
. With only a single click, viewers access additional information on a show, chats, expert hotlines, addresses, or a feedback channel. . . .
. In the digital era, hard- ware will transcend singular functionality assignments. . . . . .
. It makes it possible to replace the little-loved commercial breaks with self-cont- rolled access to information. . . . . .
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