Vegard is one of Norway's largest social media profiles. Considering the major theme of the series is fitness, we also faced challenges on how to present the content while reinforcing a positive body image. . We excel at curating personal brands, building careers, and finding relevant and opportune ways for our clients to be heard. Contact To contact a company representative about this campaign,.
The audience has given great feedback on the positive body focus. By implementing a new distribution strategy we managed to reach out to a completely new audience. We use our extensive knowledge from international and domestic award winning identity and communication projects to customize and maximize the presence of artists. Our team manages bookings, product development, content marketing, sponsorships and how to bridge artists and influencers to commercial business. At this point Vegard was in really bad physical shape, and we invited the audience to follow his journey to become stronger, more confident and more independent - everything with a touch of humor. In 2019 Vegard won Gullruten, together with podcast and Panelet partner Morten Hegseth. Pretty impressive numbers considering Norway is a small country of only five million inhabitants.
Especially the ones between 13 and 24 years old. Over the course of seven months we produced 44 episodes of the «Vegard X Funkygine» series. The viewers got to see Vegard being pushed to the limit, and Jørgine also gave him fun challenges - from horseback riding with the Royal princess of Norway, to training with Olympic gold winning skier Johannes Klæbo. The Brandpeople team challenges the status quo, and reaches out with a strong and unique voice to make lasting impressions. This was a pretty big deal - especially considering our production team consisting of only two full time employees. We are eager to add the strategy to new projects.
A large majority consume the content on their phones - with a great completion rate. Our distribution strategy was all about reaching the youngsters on their own premises. Results for this campaign So far, the series has gained over 17 million views. Vegard has a strong social media presence and is one of, if not the biggest, social media star in Norway. As a bonus, our ability to connect with the target audience has led to significant advertising deals.
Seeing as young girls are especially susceptible to beauty ideals, we had to make sure to focus on the mental and physical health benefits - not the number on the weight scale. The episodes were short and snappy, with sporadic and near real time publishing. . . .
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