They hired a web designer in 2008 and launched Atlas Obscura in 2009. Now, in 2019, Atlas Obscura leads unusual trips to places like Mexico to witness the Monarch butterfly migration or Lisbon to learn how to make pasteis de nata. You can help Wikipedia by. Co-founder Dylan Thuras at in June 2019 Thuras and Foer met in 2007, and soon discussed ideas for a different kind of atlas, featuring places not commonly found in guidebooks. .
In 2016, the company expanded into travel with its first two guided trips. It catalogs unusual and obscure travel destinations via user-generated content. In September 2016, the company published its first book titled Atlas Obscura: An Explorer's Guide to the World's Hidden Wonders written by co-founders Foer and Thuras, and Ella Morton under. In 2010, they organized the first of the international events known as Obscura Day. The editorial articles comprise a mixture of feature and news articles on topics including history, science and food, in addition to travel and exploration, as well as hosting a collaborative, definitive guide to the world's most obscure places.
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