App tudder. Cows get own Tinder 2020-01-06

Cows Can Swipe Right for Love on This New Dating App

The profile then led the curious party to the SellMyLivestock platform, where they could find more information. But Hectare wanted to communicate that farming can and should be a profitable business, and to position online livestock trading as a step towards a profitable farming industry. So, Hectare wanted to communicate that farming can and should be a profitable business, and to position online livestock trading as a step towards a profitable industry. Tudder gets specific with the data, going so far as to provide information about milk yield, protein content and calving potential, Reuters reports, ensuring users have all the information they need before setting up the big date. . They require all new single family homes -- along with new multi-family residences up to three stories tall, like condominiums, to be constructed with solar panels on their roofs or powered by a larger solar array somewhere else. Ultimately, we demonstrated that online livestock trading is a great way to make farms more efficient and profitable, and had a laugh while doing it.

'Tinder for cows' matches livestock in the mood for love

Traditionally, playing moo-pid for cows would require proper grafting: visiting each herd of hopefuls at different farms, or at an auction market, all the while running the risk that the best cow on the market has simply slipped past you. The current app has profiles of animals representing 42,000 United Kingdom farms. The industry is in a constant state of motion, ever changing and evolving to meet the and consumers. The country that has the most app downloads will be where we launch next! We put forward farmers who we knew would interview well, and carried out interviews on their farms, in which they addressed serious issues around agriculture, the wellbeing of their peers, and technology usage. Hectare wanted to encourage farming businesses to trade livestock online, while growing subscribers to its own platform.

British breeders look for 'moo love' on

California's new rules will affect tens of thousands of homes every year. The campaign We wanted to put livestock love on the media agenda. Already strapped by soaring feed and fuel costs that are putting some out of business, small farms from New England to the Midwest will no longer have a safety net that provided them a boost when milk prices fell to a certain level. A dating app for cows. A match produced an amorous, mooing sound. If you think you can scoop the prize next year, in next 2020's awards. The country that has the most app downloads will be where we launch next! The campaign was fun, but there was a serious message behind it which we wanted to communicate by putting farmers at the centre of the campaign.

Cows get own Tinder

We wanted to put livestock love on the media agenda. It's known as Tinder for cattle,. It's known as Tinder for cattle, The Guardian reported. They are often family centric and are under a lot of pressure. Challenge Hectare Agritech is a fast-growing start-up focused on transforming the way farmers buy, sell and pay for their produce. Traditionally, playing moo-pid for cows would require proper grafting: visiting each herd of hopefuls at different farms, or at an auction market, all the while running the risk that the best cow on the market has simply slipped past you. A Tinder-tribute app called Tudder helps farmers connect cows with bulls for breeding purposes.

'Tinder for cows' matches livestock in the mood for love

The results We must have hit the right note with farmers, because Tudder became one of the most successful campaigns of the past few years. The current app has profiles of animals representing 42,000 United Kingdom farms. Selling animals using social media can speed up a process that often involves transporting animals long distances for breeding. Tudder gets specific with the data, going so far as to provide information about milk yield, protein content and calving potential, ensuring users have all the information they need before setting up the big date. The opinions of Amanda Radke are not necessarily those of beefmagazine. By using data and technology, farmers are able to reduce personal cost and emissions spent traveling physical distance. As with the human equivalent, farmers use smartphones to first choose whether they are looking for a male or female, swiping through photos - right for yes and left for no - until they find a match.

How Hectare Agritech and Octopus Group scored with ‘Tinder for Cows’ app Tudder

Already, we have received some outstanding entries! Finally, the client wanted to demonstrate to the wider public that, contrary to popular opinion, technology and intelligent data use is crucial to modern-day farming. Overview Our brief was to raise the profile of, and subscribers to, SellMyLivestock platform. We did that by creating a dating app for cows. We put forward farmers who we knew would interview well and carried out interviews on their farms. An app like this would have been hard to imagine or envision 20 years ago, and yet here we are.

‎Tudder on the App Store

Briefings were backed up with a creative set of assets for media outlets to use in coverage, including light-hearted farm and livestock photography, app stills and a funny campaign video we created on a shoestring. Unherd sorry of for a B2B tech campaign. The campaign was fun, but there was a serious message behind it. The challenge is a fast-growing startup focused on transforming the way farmers buy, sell and pay for their produce. A match resulted in an amorous, mooing sound effect. The app is very new to the market, so it lacks any app store reviews or personal endorsements from farmers.

There's a Tinder for cows and it's called Tudder

But it also wanted to show the wider public that, contrary to popular opinion, technology and intelligent data use is crucial to modern farming. Tudder as we called it was one of those ideas that instantly captured media attention and had phones ringing off the hook. A month-long programme of proactive media engagement generated huge awareness, direct engagement with the campaign app, and led to a dramatic increase in subscribers to the SellMyLivestock platform a 58% increase compared with the previous six months. Tudder makes sure no bovines have to deal with the sting of rejection; every right swipe is a match. Advertisement Yes, you can swipe left to dismiss candidates or swipe right to show interest.

'Tinder for cows' matches livestock in the mood for love

By using data and technology, farmers are able to reduce personal cost and emissions spent travelling long distances. The simple dating app for cattle worked liked Tinder, with farmers swiping left or right on the profiles of cows and bulls. Putting data at their fingertips connects farmers from all over the country, making trading easier. Users hear a mooing sound as they swipe - right to show they're interested or left to reject possible matches. And, unlike Tinder, which often has users wondering if a match is a potential boyfriend or a potential serial killer, Tudder leaves nothing to the imagination. Related: When it comes to building your cowherd to include females that are high performing, maternal, docile and excellent milkers, there are many avenues to explore. However, this one is certainly unique in its replication of the popular dating app, Tinder, and I could see it being popular here in the United States.

'Tinder for cows' matches livestock in the mood for love

Whether you're looking for males or females, a new app is here to help. The company didn't immediately respond to a request for comment after the app was described in the Sunday Times. But, as far as the makers know, this is the first app ever developed to match livestock, Reuters reports. Farmers that swipe right on an image of a particular cow - or group of cows - are directed to Hectare's livestock-buying website, with a chance to contact the owner or make an offer. The humour in our campaign was a huge factor in its success, with the media enjoying, and running away with, our a-moo-sing jokes. What will producers think of next? Our activities were supported by light-hearted and cow-heavy farm and livestock photography taken in collaboration with real farmers , teaser app stills, and a funny campaign video created on a shoestring.